AdRate.com benchmarks advertising rates across channels: CPM, CPC, and placement pricing to help media buyers and publishers price with confidence.
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What Adrate Does
AdRate.com tracks and benchmarks advertising rates — CPMs, CPCs, and placement pricing across channels — so media buyers and publishers can price with confidence.
Typical cost-per-thousand ranges by channel, format, and audience type.
Cost-per-click reference ranges across industries and keyword categories.
Search, social, display, audio, and out-of-home pricing compared side by side.
How rates move through the year, from January lulls to Q4 auction spikes.
Estimate what a given budget can buy on each channel using current benchmark ranges.
A recurring roundup of notable rate movements and what is driving them.
How Adrate Works
Choose the channels and formats you are buying or selling — search, social, display, audio, or out-of-home.
See typical rate ranges for your industry and audience so you know what a fair price looks like.
Use the ranges and budget planner to set budgets, check quotes, and negotiate from an informed position.
About
Adrate — Know what advertising really costs Part of the VentureOS network of 20,000+ smart entities, each built to create real value in its vertical. Backed by 63+ specialist agents, shared infrastructure, and a unified economy.
Benchmarks are compiled from published rate cards, platform auction guidance, and industry reporting, then presented as ranges rather than false-precision single numbers.
Yes. Buyers use benchmarks to sanity-check quotes and plan budgets; publishers use the same ranges to price inventory competitively without underselling it.
Channel benchmarks are reviewed on a rolling basis, with seasonal updates around the periods when auction prices historically move the most.
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